FIVE TIPS ON HOW TO IMPROVE YOUR BRAND IN A CHANGING BUSINESS LANDSCAPE

The innovation of the Internet, the media, and modern transportation systems, no doubt, transformed the world into a ‘global village’.  Real-time communication between people in different parts of the world has seen a massive improvement over the years. While traveling time has conspicuously decreased, making it possible for people in distinctive continents to meet and interact in a matter of hours. Thanks to Airbus and Boeing, the world’s only major larger passenger aircraft manufacturers (Boeing’s 7-series and Airbus’s A-series, are typical examples).

These innovations, however, evolve with time and has tremendously improved the quality of living, as well as ways in which businesses are conducted. It, therefore, seemed that the world was operating at a pace thought to be inexorable, well-structured and that nothing would ever eviscerate its alacrity.

The year 2020 has shown that despite the novel of technologies, evolving science ideas, medical ingenuities, academic researchers, and the entire body of knowledge the world has to offer have remained oblivious to what the future holds. The outbreak of COVID-19, as a health and environmental nuke, has thrown even the most respected medical experts into a quandary state.

The conundrum state of affairs the world finds itself is deleterious to people’s lives around the globe. The daily increase in the number of Coronavirus patients and deaths validate this stand. The effects of Coronavirus pandemic have also decimated many businesses around the world. The spike in the number of unemployment, as many employees continue to lose their jobs, has led to crestfallen feelings, and is indeed a cataclysmic situation.

The famous quote by Marcus Tullius Cicero, often reminds us that, “while there’s life, there is hope”. Despite the devastating impacts of the Coronavirus pandemic, life has to go on. So, too, should your business.

The time is right to restructure and broaden the purview of your business.  You have to make the most use of the new media channels, including virtual communication, the Internet, and social media platforms. These platforms come handy and at the comfort of your home depending on your circumstances.

According to Mobile Marketing Magazine, more than 72% of Instagram users admit to purchasing products based on the images they came across on the app. That is the power of the new media, especially the Internet and social media platforms such as Facebook, Twitter, Instagram, LinkedIn amongst many others. These social media apps are impressive tools you can use to market your products and services to the world.

We are living at a time whereby the movement of people from point A to B is somewhat restricted. It has also affected physical contacts as well as limited face to face interactions.  The best way to attract your audience to your products and services is to adjust and flow with the current trends of online platforms that now serve multiple business purposes. Many large and small business corporations’ employees are strongly encouraged to work from home if deemed suitable due to the Coronavirus pandemic. This has led to most businesses having to restructure their activities and have fully incorporated the use of online social platforms to conduct businesses.

In the current business landscape, the Internet has taken a more center stage in our everyday living. It is now the most valuable asset any business, organization or individual should acquire and utilize. Therefore, it is safe to say that the world has moved from what we once thought to be a “global village”, to an ever-growing “Internet community”. Everyone and every business are now connected!

Why not give your business an effective media exposure?

Here are five key steps to take in order to boost your business online.

1. Seek the service of good media experts, have a visual image of your products or services (graphic designs), or a close-up video interview, where you get to talk about your products or services. Not entirely for the mainstream media, rather they should be short clips that can be posted frequently on your social media platforms.
2. A professionally curated image of your products that will appeal to potential buyers or investors. This is another step you want to include in your to-do-list. This would require the service of a good photographer to capture those images that can be shared and posted on your social media. If the budget fits, a 3 to 4 pages website for your business is definitely another angle to look into.
3. Make more use of social media platforms to promote your brand/product, and not just for personal posts. It is also imperative that you start with your personal social media handles. You need to define your target audience. To do this, you have to narrow down the social media demographics that will inform your brand’s strategy. If this is too difficult to comprehend, I suggest that you do a little research on the concept so as to fully grasp the point on how to do it.
4. A detailed caption or description of your products or services is one of the key ways to attract both passive and interactive online audiences to your brand Ads. You also need to write a persuasive caption and the key point here is to talk more about the benefit of your products and services, not just the features. A little work on your designing skills might be required, better still get an expert you can afford, and who would deliver desirable quality. Learning how to use hashtags will help you to reach your target audience.
5. To succeed, you have to be consistent with your desire to effectively expose and to promote your brand. This is not just a walk in the park. It requires patience and persistent efforts to achieve. You have to start with your closest circles, especially the most important social unit in the world – family. So, get to work, do the research, find out what your business needs, send the messages out. Inform your family, relatives, and ask them to also share your posts on their pages. Most importantly, you have to keep the conversation flowing. Make it a habit to respond to any comment on your page once your post is published and don’t forget to include your contact details. This way, you will be able to reach and connect with more audiences and potential clients.

In conclusion,

The way in which businesses are conducted has changed in 2020. This is a direct effect of the Coronavirus pandemic. You have to come to terms with the new-normal way of living.  If you own a business or plan to start one, you have to figure out how your products and services can reach people using online platforms, which have been proven to be effective. When you apply the above steps into your business marketing strategy will surely give exposure to your brand needs and to stand out reaching your target audiences. There is no doubt to the fact that most business sectors, if not all, are facing severe turbulences and rogue waves. Nonetheless, this is not the time to quaver and allow your business to collapse. You have to take action, conceive a new business strategy, evolve, and adapt that strategy to suit the current business landscape.